In Establishing Your Brand Identity, you’ll explore how to determine your brand's purpose, bringing its visual identity to life, and developing a distinct tone of voice. Learn how to craft a well-defined brand identity that differentiates your brand in the marketplace, creates meaningful connections with your audience, and drives brand loyalty and success. During this session, you will complete a comprehensive guide that maps out your brand’s identity.

Participants will learn how to:
- Identify their brand's core values, mission, and unique value proposition.
- Clarify their brand’s purpose to effectively communicate its essence and connect with a target audience on a deeper level.
- Bring their brand’s visual identity to life by crafting a visually compelling and consistent brand image.
- Develop a distinct brand tone of voice by defining its style, language, and personality.

About our presenter
Gibran Jones is a Meta Certified Lead Trainer, digital marketer, and U.S. Army veteran with over 20 years of experience. He specializes in Facebook Ads, search engine optimization (SEO), Instagram Reels, and content creation through his business, Krimson Square Marketing. Gibran holds multiple Meta certifications and frequently presents on Facebook and social media marketing. He has trained thousands of small businesses, helping them grow their online presence, and is known for his passion, expertise, and engaging workshops.