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X-WR-CALDESC:In Establishing Your Brand Identity\, you’ll explore how to de
 termine your brand's purpose\, bringing its visual identity to life\, and 
 developing a distinct tone of voice. Learn how to craft a well-defined bra
 nd identity that differentiates your brand in the marketplace\, creates me
 aningful connections with your audience\, and drives brand loyalty and suc
 cess. During this session\, you will complete a comprehensive guide that m
 aps out your brand’s identity.\n\nParticipants will learn how to: \n	- Iden
 tify their brand's core values\, mission\, and unique value proposition.\n
 	- Clarify their brand’s purpose to effectively communicate its essence and
  connect with a target audience on a deeper level.\n	- Bring their brand’s 
 visual identity to life by crafting a visually compelling and consistent b
 rand image.\n	- Develop a distinct brand tone of voice by defining its styl
 e\, language\, and personality.\n\nAbout our presenter\nGibran Jones is a 
 Meta Certified Lead Trainer\, digital marketer\, and U.S. Army veteran wit
 h over 20 years of experience. He specializes in Facebook Ads\, search eng
 ine optimization (SEO)\, Instagram Reels\, and content creation through hi
 s business\, Krimson Square Marketing. Gibran holds multiple Meta certific
 ations and frequently presents on Facebook and social media marketing. He 
 has trained thousands of small businesses\, helping them grow their online
  presence\, and is known for his passion\, expertise\, and engaging worksh
 ops.\n
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X-WR-TIMEZONE:America/New_York
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DTSTART:20241103T020000
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RDATE:20251102T020000
RDATE:20261101T020000
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DTSTART:20250309T020000
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UID:38e4a68c-cb36-4c2f-895a-9b4deccdd9c8
DTSTAMP:20260505T194621Z
DESCRIPTION:In Establishing Your Brand Identity\, you’ll explore how to det
 ermine your brand's purpose\, bringing its visual identity to life\, and d
 eveloping a distinct tone of voice. Learn how to craft a well-defined bran
 d identity that differentiates your brand in the marketplace\, creates mea
 ningful connections with your audience\, and drives brand loyalty and succ
 ess. During this session\, you will complete a comprehensive guide that ma
 ps out your brand’s identity.\n\nParticipants will learn how to: \n	- Ident
 ify their brand's core values\, mission\, and unique value proposition.\n	-
  Clarify their brand’s purpose to effectively communicate its essence and 
 connect with a target audience on a deeper level.\n	- Bring their brand’s v
 isual identity to life by crafting a visually compelling and consistent br
 and image.\n	- Develop a distinct brand tone of voice by defining its style
 \, language\, and personality.\n\nAbout our presenter\nGibran Jones is a M
 eta Certified Lead Trainer\, digital marketer\, and U.S. Army veteran with
  over 20 years of experience. He specializes in Facebook Ads\, search engi
 ne optimization (SEO)\, Instagram Reels\, and content creation through his
  business\, Krimson Square Marketing. Gibran holds multiple Meta certifica
 tions and frequently presents on Facebook and social media marketing. He h
 as trained thousands of small businesses\, helping them grow their online 
 presence\, and is known for his passion\, expertise\, and engaging worksho
 ps.\n
DTSTART;TZID=America/New_York:20250912T090000
DTEND;TZID=America/New_York:20250912T110000
LOCATION:Newark City Schools - West Campus (former State Farm building)\, 1
 440 Granville St\, Newark\, OH 43055 US
SUMMARY:Establishing Your Brand Identity
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