All events demand significant time, money, and energy but too often, success gets measured by attendance numbers alone. This workshop helps nonprofit professionals rethink what a truly successful event looks like and how to design experiences that go beyond logistics.

Using the IMPACT Method, participants will examine their past and upcoming events through a fresh lens and identify what worked, what was missed, and where deeper engagement is possible. Through hands-on activities and peer discussion, attendees will discover practical strategies for turning every event into a catalyst for stronger relationships, new advocates, and lasting mission momentum.

Attendees will leave with actionable tools they can apply to their very next event. By the end of the session, participants will:
• Apply the IMPACT Method to evaluate and improve both past and future events
• Identify missed opportunities for donor, volunteer, and community engagement
• Design events that advance mission impact alongside successful logistics

ABOUT THE SPEAKER
Haylie Schmoll is Director of Client Services at BrandWell Solutions, where she helps organizations turn big ideas into action. With a decade of experience in event planning, public relations, and project management, she has executed hundreds of events from small volunteer-run gatherings to six-figure conferences. As a nonprofit leader, board member, and community advocate, Haylie understands the realities of doing more with less. Her passion: creating events that build relationships and generate lasting impact.