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X-WR-CALDESC:Your organization has a story to tell\, but are you struggling
  to put that story into words? Join us for a workshop where you’ll have th
 e opportunity to refine your story – and frame your impact.\n\nIn Framing 
 Your Impact\, Inspire PR Group’s Diane Hurd will demonstrate how you can t
 urn the wonderful work of your organization into stories that can help bui
 ld and affirm your organization and its brand across all your communicatio
 ns channels.\n\nThis session will help attendees with:\n• Defining the sto
 rytelling process and understanding why values matter in your storytelling
 \nânâ Using the right words/messaging and tailoring them for your audience\n
 • Identifying your brand attributes – your unique differentiators\n• Build
 ing your organization’s brand in the digital universe\n• Identifying what’
 s newsworthy and earned media best practices\n• Interactive exercises to h
 elp you build your elevator speech and craft your organization’s story\n\n
 About our presenter:\nDiane Hurd currently serves as senior vice president
  and partner at Inspire. As one of the founding members of the firm\, she 
 has been integral to Inspire’s development\, shaping internal business ope
 rations\, enhancing client services\, and supporting the growth of the tea
 m. \n\nWith more than 16 years of experience\, Diane leads account teams s
 erving major U.S. food companies and restaurants\, state and national agri
 culture organizations\, schools\, corporations and nonprofits. Her results
 -oriented approach and deep experience driving strategic media relations\,
  advertising and marketing\, and issues management initiatives serves Insp
 ire’s clients well. Diane is a trusted crisis communications advisor and r
 egularly speaks at conferences across the country on a variety of topics –
  from crisis preparedness to best practices for effectively communicating 
 your brand’s story.  \n\nPrior to joining Inspire\, Diane led several acco
 unt teams and award-winning projects at PR and communications agencies in 
 Columbus\, Ohio\, focusing on sectors including healthcare\, social servic
 es\, financial and banking\, food and agriculture\, and hospitality and re
 staurants. \n\nDiane is passionate about giving back and recently served a
 s president for the Public Relations Society of America (PRSA) Central Ohi
 o Chapter\, serves on the Board of Directors for Columbus Speech & Hearing
 \, is a proud member of the 2020 Leadership Columbus class and is a Certif
 ied Tourism Ambassador.\n\nDiane earned her master’s degree in business ad
 ministration from Franklin University and a bachelor's degree in public re
 lations and organizational communication with a specialization in marketin
 g from Capital University. When she isn't chasing after her three boys\, D
 iane enjoys volunteering with local community organizations and finding he
 r next marathon to run.\n
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DESCRIPTION:Your organization has a story to tell\, but are you struggling 
 to put that story into words? Join us for a workshop where you’ll have the
  opportunity to refine your story – and frame your impact.\n\nIn Framing Y
 our Impact\, Inspire PR Group’s Diane Hurd will demonstrate how you can tu
 rn the wonderful work of your organization into stories that can help buil
 d and affirm your organization and its brand across all your communication
 s channels.\n\nThis session will help attendees with:\n• Defining the stor
 ytelling process and understanding why values matter in your storytelling
 \nânâ Using the right words/messaging and tailoring them for your audience\n
 • Identifying your brand attributes – your unique differentiators\n• Build
 ing your organization’s brand in the digital universe\n• Identifying what’
 s newsworthy and earned media best practices\n• Interactive exercises to h
 elp you build your elevator speech and craft your organization’s story\n\n
 About our presenter:\nDiane Hurd currently serves as senior vice president
  and partner at Inspire. As one of the founding members of the firm\, she 
 has been integral to Inspire’s development\, shaping internal business ope
 rations\, enhancing client services\, and supporting the growth of the tea
 m. \n\nWith more than 16 years of experience\, Diane leads account teams s
 erving major U.S. food companies and restaurants\, state and national agri
 culture organizations\, schools\, corporations and nonprofits. Her results
 -oriented approach and deep experience driving strategic media relations\,
  advertising and marketing\, and issues management initiatives serves Insp
 ire’s clients well. Diane is a trusted crisis communications advisor and r
 egularly speaks at conferences across the country on a variety of topics –
  from crisis preparedness to best practices for effectively communicating 
 your brand’s story.  \n\nPrior to joining Inspire\, Diane led several acco
 unt teams and award-winning projects at PR and communications agencies in 
 Columbus\, Ohio\, focusing on sectors including healthcare\, social servic
 es\, financial and banking\, food and agriculture\, and hospitality and re
 staurants. \n\nDiane is passionate about giving back and recently served a
 s president for the Public Relations Society of America (PRSA) Central Ohi
 o Chapter\, serves on the Board of Directors for Columbus Speech & Hearing
 \, is a proud member of the 2020 Leadership Columbus class and is a Certif
 ied Tourism Ambassador.\n\nDiane earned her master’s degree in business ad
 ministration from Franklin University and a bachelor's degree in public re
 lations and organizational communication with a specialization in marketin
 g from Capital University. When she isn't chasing after her three boys\, D
 iane enjoys volunteering with local community organizations and finding he
 r next marathon to run.\n
DTSTART;TZID=America/New_York:20240523T140000
DTEND;TZID=America/New_York:20240523T160000
LOCATION:Licking County Library\, Downtown Newark Branch\, 101 W Main St\, 
 Newark\, OH 43055 US
SUMMARY:Framing Your Impact: Telling Your Nonprofit's Story
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END:VCALENDAR